Toy Company’s ‘No Gift Cards’ Campaign With The Rizzler Goes Viral
The toy industry can use some laughs this year - and a sales boost. MGA Entertainment's last minute marketing campaign may ...
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Karol G to Become First Musician to Get a Bratz Doll in Her Likeness
Bratz continues to be synonymous with pop culture, setting trends and redefining what it means to stand out,” says Isaac Larian, founder and CEO of MGA Entertainment. “We knew that our next ...
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After T.I. And Tiny’s OMG Girlz $71M Court Win, What Is The LOL Dolls’ Net Worth?
The miniature dolls come from MGA Entertainment Inc., which founder ... Some believe the company could be shifting its focus ...
Seeing low-income consumers squeezed, retailers target $10 and under gifts
Retailers including Target and Walmart are stocking shelves with more toys and gifts such as Barbies that cost less than $10 this holiday season, a strategy aimed at attracting cash-strapped shoppers.
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GRAMMY® and Six-Time Latin GRAMMY® Award Winner KAROL G Gets the Bratz® Treatment as the Brand ...
LOS ANGELES, Nov. 25, 2024 (GLOBE NEWSWIRE) -- Bratz ®, the on-trend lifestyle and fashion doll brand from MGA Entertainment (MGA) leading pop culture buzz since 2001, announced today the ...
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Seeing low-income consumers squeezed, retailers target $10 and under gifts
Privately-held Bratz doll maker MGA Entertainment is seeing 60-70% of its sales come from toys priced $10 and under, said CEO Isaac Larian. Its Miniverse figurines - listed as top toys by ...