“LSU is not just one of the premier brands in college athletics – it’s the brand when it comes to transcending sports and creating a transformative impact on our student-athletes,” said ...

“LSU is not just one of the premier brands in college athletics – it’s the brand when it comes to transcending sports and creating a transformative impact on our student-athletes,” said ...

LSU collaborated with Drake's record label, OVO, to create limited-edition basketball merchandise and apparel.

LSU joined a program last year started by Playfly Sports, its longtime multimedia ... to negotiate a new apparel deal. LSU’s current agreement with Nike, which pays the athletic department ...

Following the team's fifth spring practice Saturday morning, Brian Kelly told reporters that LSU is transitioning its annual ...