If there was a way to help your dog live longer, most owners would agree: it’s a no-brainer and something you’d proudly invest in. Besides keeping your pup up to date on vaccines, on a healthy diet, ...

Loyal’s valuation increased ... where dog owners spend considerably on pet health, such as for premium dog food brands and pricey preventive medicine to ward off heartworm, fleas and ticks.

A new anti-aging pill for dogs, created by biotech company Loyal, was certified by the FDA as having a 'reasonable expectation of efficacy'. But could it work for humans too?

Even getting the message across on the bags of pet food proved difficult ... The goal was to bring in high-quality subscribers—those who would be active, loyal members—rather than large numbers of ...