This is the first time Perry has developed product, playing a core part in the testing and refinement process.

Would you use Velveeta Gold semi-permanent hair dye? It is hard to deny ... After all, that liquid gold is such a distinct color that it just makes sense that if you want to show off your love ...

Finding a hair dye that delivers rich, natural-looking coverage without leaving your strands dry, damaged, or one-dimensional. With so many formulas on the market—permanent, demi-permanent ...