And animal testing? No way! It’s easier to choose a lipstick brand you know you can trust, than have to read the ingredients list on every product! Beautycounter tests each batch of color ...

You’ll want to make sure the products used to create those smoky eyes and red, red lips are plant-based and cruelty-free.

Hye-Kyo is fronting the brand’s Rouge G lipstick in shade 518 Le Rose Blush as part of her new role with the French beauty ...

There was no question, then, that I'd be picking up the brand's new matte lipstick and matching lip liner when it launched in early July. Rare Beauty's Kind Words matte lipstick retails for $20 ...