Snapchat is bringing generative AI videos to its social platform. The company has today introduced what it calls Video Gen AI Lenses, which essentially add an AI-powered video effect to your Snaps.

Snap announced it's opening up the ability for anyone to create a selfie lens using its Lens Studio software. Previously, the company only allowed users to make "world lenses" (those are the ones ...

For those interested in customization, Snapchat already offers Lens Studio, a free toolkit that allows users to create their own Lenses. The Lens Studio includes AI-powered tools where users can ...

All of these were mentioned as a part of the latest Lens Studio 5.0 Beta version that developers can now try. “Our mission is to offer this growing AR community the most advanced tools available ...

that this launch comes one day after the company opened up selfie lenses in its Lens Studio software. More lenses in more places only makes it that much more appealing to advertisers. Of course ...