Niels B. Christiansen, CEO of the LEGO Group, said, "2025 is a big year for our brand in China," pointing to a series of ...

Lego has focused on diversifying its supply chain in recent years but may not be totally immune to Trump tariffs. The company ...

Lego reported strong sales growth for 2024 as more shoppers snapped up its colorful plastic brick construction sets, taking market share from rivals.

To support future growth, the group plans to continue to expand its operations in China. A key strategy is the development of culturally relevant products, such as the Lego Monkie Kid series ...

Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the ...

Plastic toy blocks on white background; Shutterstock ID 117913936 Credit: Shutterstock / hxdbzxy China, rejoice: You're about to have an internet full of Lego. The Lego Group is hooking up with ...

Lego sales by 8% in 2017 as the company worked to clean up inventories in established markets of North America and Europe. One bright spot was China where revenue jumped double-digits. Lego signed ...