Niels B. Christiansen, CEO of the LEGO Group, said, "2025 is a big year for our brand in China," pointing to a series of ...

Beijing: The Lego Group, known for its brick sets, remains optimistic about its long-term growth in the Chinese market, focusing on innovation and local relevance. Chief executive Niels B.

Located in Shanghai's Jinshan District, the 318,000-square-meter resort is a LEGO theme park and hotel destination for children aged 2 to 12 and their families. With over 75 interactive rides, shows ...

Although production at its new plant in Jiaxing / China already began a few months ago, toy manufacturer Lego (Billund / Denmark; www.lego.com) officially inaugurated the 165,000 m 2 facility in late ...

Lego hopes its household brand power can overcome the long arm of Trump's tariffs. "If tariffs would be there and we get to ...

Plastic toy blocks on white background; Shutterstock ID 117913936 Credit: Shutterstock / hxdbzxy China, rejoice: You're about to have an internet full of Lego. The Lego Group is hooking up with ...

Lego reported strong sales growth for 2024 as more shoppers snapped up its colorful plastic brick construction sets, taking market share from rivals.

How can small building blocks change the world? This is the grand vision advocated by the LEGO brand, but it is also a question in the minds of many Chinese consumers. The imaginative global brand ...

Lego sales by 8% in 2017 as the company worked to clean up inventories in established markets of North America and Europe. One bright spot was China where revenue jumped double-digits. Lego signed ...

Ahead of his major show at London’s Design Museum, Chinese artist Ai Weiwei has unveiled a homage to Impressionist painter, Claude Monet, constructed entirely of Lego. The piece, titled Water Lilies ...