LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.

After decades of outsourcing its video games to third-party studios, LEGO wants to take over development by setting up an ...

After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising ...

LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside ...

Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, ...

How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have ...

“We can say, as long as we’re under the Lego brand, we can cover experiences for kids of all ages, digital or physical.

LEGO has posted record profits in 2024, as the company seeks more LEGO video games for all ages to be released.

According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who ...

Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie ...

LEGO's establishment of a new internal video game development studio is exciting, but it could be troubling for current ...

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