But not so long ago, it was exclusively targeted at kids. The AFOLs (Adult Fans of LEGO) always existed, but sets targeted at them are a fairly recent phenomenon. This overlap in audience can be ...

Master LEGO builder [Yoshihito Isogawa] has been on ... Such predictability may be great for a building set, but it doesn’t engender a lot of spirograph diversity. When you compute the number ...

Perhaps you might still see Lego as a construction toy for kids. But that's just not true: In the last several years, the Danish building blocks company has focused more and more on creating sets ...