The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent years, tripling the number of software engineers it employs since 2022, and aims to move away from outsourcing the brand to third party studios.

Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after decades of third-party studios making games with the Lego name on them,

According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who has been Lego's CEO since 2017, said in an interview that the company is ramping up to make some games in-house.

How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have announced they’re moving away from third-party video game development. Leaders of the toy brand,

After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising

For years, LEGO has found great success in teaming up with third-party studios to develop its tie-in game titles. However, it seems that collaborations with the likes of TT Games, 2K and Epic may soon come to an end, as a LEGO executive has suggested that the company wants to take things in-house in the future.

“We can say, as long as we’re under the Lego brand, we can cover experiences for kids of all ages, digital or physical. [Games development in-house] is something we’re building up,” Niels Christiansen, Lego’s chief executive, told the Financial Times.

After decades of outsourcing its video games to third-party studios, LEGO wants to take over development by setting up an in-house studio.

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