As a result of the partnership between the two brands, a series of activities will be promoted that will go beyond the launch ...

Formula 1 is developing its entertainment, merchandise and immersive fan experiences to broaden its appeal and boost revenue ...

Experience the thrill of F1 through stunning LEGO photography by Benedek Lampert, capturing the essence of Formula One ahead ...

LEGO Travel Retail is now featuring two concurrent animations, in partnership with Heinemann Oceania and Lotte Duty Free ...

If there’s one toy capable of bringing a family together in unison, it’s LEGO. Fresh from the biggest tyre manufacturer in the world, LEGO has a partnership with Formula 1© that’s sure to cater to ...

In September 2024, Lego and F1 announced a partnership that included releasing numerous F1 Lego sets, some of which featured ...

The racing Lego sets are available in a collection including the full 10 teams or as individual Lego Technic sets.

By leveraging the global appeal of Formula 1, Lego is tapping into a diverse audience of motor enthusiasts at the two largest Australian airports.

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the ...

Formula 1 racing returns the weekend of March 14, and we’re counting down. If season 7 of Drive to Survive, premiering on Netflix today, March 7, isn’t going to fill the void for you, Lego has an ...

Back in November we brought you a breakdown to the then recently-announced project between F1 and LEGO. While the two ...

It’s a quiet time in the galaxy far, far away (no doubt that will change in May), with just one set this month: a driver of a ...