New Bricks Hitting The Toy Aisles As Companies Compete With Lego
Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...
Toy sales are on the slide — but not for Lego
Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...
Everplay subsidiary inks game deal with LEGO, BBC Studios
Everplay announced on Monday that its subsidiary StoryToys has partnered with the LEGO Group and BBC Studios to develop a new mobile game based on the Emmy and BAFTA-winning Bluey TV series.