Sprite celebrates LeBron James with user-generated elaborate handshake videos Coca-Cola is tapping into the frenzy surrounding basketball player and Sprite brand ambassador LeBron James and his ...
Sprite, through its agency T3, decided to sponsor the mobile interactive elements. When fans voted for their favorite dunker via SMS, received a text-message reply back asking if they wanted to get a ...
Sprite, through its agency T3, decided to sponsor the mobile interactive elements. When fans voted for their favorite dunker via SMS, received a text-message reply back asking if they wanted to get a ...