But for eyes, many are being awakened to the beauty of the brown mascara. “Many of my clients have been asking me if I think ...

Why We Love It: Victoria Beckham Beauty’s mascara features microalgae and panthenol, which give lashes a fuller appearance ...

Looking at the latest launches in lash liquids, it's easy to see that 2025's biggest mascara trend is all about one thing, ...

Think about all the things you want your mascara to do. Yves Saint Laurent’s Lash Clash will check those boxes.

Although beauty is mostly subjective, there’s one product that pretty much all of us beauty editors agree is totally brill: Maybelline’s New York Lash Sensational Sky High Mascara. And it’s not just ...

Makeup By Mario, Too Faced and Kulfi join Prada Beauty, RevitaLash and accessibility-driven Tilt as prestige brands pushing ...

Mascara is a cosmetic product applied to the eyelashes to enhance their appearance by darkening, lengthening, volumizing, and ...

add a couple of swipes of this affordable e.l.f. Lash ‘N Roll Mascara, which delivers curl and volume with its double-sided, curved silicone brush. Infused with aloe and vitamin B, this Almay ...

This favourite high street make-up brand has just launched a refillable mascara, and we've been putting it to the test to see how it compares to our pricier favourites ...

Ilia Beauty is the latest brand to launch Spring’s must-have makeup essential. Plus, celebrity makeup artists weigh-in on when and how to wear Spring beauty’s brown mascara trend.

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s ...