Previously sponsored by Lacoste, the Russian player had been without an apparel sponsor for about a year before unveiling her new kit.

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

Opinions expressed by Forbes Contributors are their own. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. When Lacoste debuted an on-court tennis shoe in 2021, Daniil Medvedev ...

Tennis fans will be happy to know that ... France. Medvedev's apparel and footwear sponsor, Lacoste, teamed up with the National Sports Agency of France to unveil a cement court that bear the ...