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L’Oréal Group bets on longevity with new skin age calculator
The beauty conglomerate’s chief innovation officer Vania Lacascade unpacks its latest tool and how it fits into the wider ...
Warc2y
How L'Oreal Paris Age Perfect transformed its fortunes by showing older women that they are still 'worth it'
This paper will show how, despite having no new product development, L'Oréal Paris Age Perfect anti-ageing moisturiser made a come back by becoming the standard-bearer for a "forgotten" generation. We ...
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This Firming Cream From a Jane Fonda-Used Brand Hydrated a Shopper's "Parched" Skin
On my recent hunt for new skin care, I came across the L’Oréal Paris Age Perfect Midnight Cream, which over 10,000 Amazon shoppers have purchased this month. As part of the brand’s line ...
L’Oréal’s Newest Innovation, Cell BioPrint, Will Be Unveiled Today At CES
Say goodbye to trial and error when it comes to skin care. L’Oréal Groupe’s Cell BioPrint, unveiling today at CES in Las ...
Campaign7y
L'Oreal "age perfect" by McCann London
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