Kroger’s goal to add more than 900 new items in 2025 is on par with its store brand growth last year, which included 370 ...

Customers can look forward to unique new products from Kroger®, Private Selection® and Simple Truth®, bringing Our Brands' signature quality and affordability to more grocery staples.

Private Selection also has new muffins in four flavors: banana bread, blueberry lemon, coffee cake and triple chocolate. Under the Kroger brand, the grocer introduced kettle-style cooked tortilla ...