Marketing Dive4y
Kraft Foods' Oreo increases brand awareness with mobile
Kraft Foods' Oreo tapped the mobile channel for a promotion meant to drive awareness of the cookie brand among British consumers. Oreo turned to Publicis Groupe's mobile marketing firm Phonevalley, ...
Business Insider4y
Kraft Heinz just agreed to sell Planters for $3.4 billion. Here's how the deal fits into its broader culling of food brands.
Kraft Heinz is ... variety of the company's brands. "It really is across the portfolio," he said. Read more: Companies from Danone to General Mills are poised to cut food and beverage brands ...