Because measuring the success of your KPIs requires close measurement of your recipients' user journey, you'll need a close working relationship with your analytics and email development teams to make ...

While KPIs are essential for tracking performance, their effectiveness depends on how they are selected, aligned, and integrated into an organization’s operations. Here are several key actions that ...

“KPIs are essential for effective supply chain ... What technology to use, which metrics to track, where to set benchmarks, how to leverage data to drive action – modern logistics ...