This case study describes a campaign in the US by Kool-Aid, a beverage brand owned by Kraft, which sought to convert passive awareness of the brand into sales by targeting mothers on social media. The ...

Now, many were quick to explain what the drink is, but things took a darker turn when explaining the origin of the ‘don’t ...

No, it doesn’t seem like Bring Me The Horizon‘s got some sort of brand deal with the powdered diabeetus drink — at least we think they don’t… But their latest single “Kool-Aid” proves it’s not as ...

Newly leaked images from @yyt_snkrs on Instagram show an early look at the upcoming Kool-Aid x Nike Ja 2 collab. The sneaker ...