Ever reached for a Kleenex only to realize you’re looking at a generic box of tissues and thought, “Wait, WHAT?” I’m not using a Kleenex. It’s a tissue, but your brain says Kleenex.

To create your own clever Kleenex holder with the IKEA HÖKRUBBA ... very closely match those of a typical rectangular tissue ...

Kleenex’s 'Someone Needs One' campaign is tissue-soft on brand-specific messaging, but powerful on emphatic narratives. Explained William Rosen, CEO at VSA Partners, the Chicago-based creative agency ...

Kimberly-Clark Corp.'s Kleenex tissue brand turned to mobile marketing to promote the launch of its Kleenex Facial Tissue with Lotion. The launch of the "It feels good to feel" campaign was supported ...