This paper describes how advertising contributed to the successful introduction of Kleenex Velvet toilet tissue, a radical new product manufactured by Kimberly Clark Ltd (KCL), into the southern half ...

The maker of Reynolds Wrap aluminum foil must face a proposed class action claiming it misled consumers who wanted to "buy ...

Ever reached for a Kleenex only to realize you’re looking ... a brand name word becomes synonymous with a whole category of items. Guess what? There are a WHOLE bunch of proprietary eponyms ...

International award winning, independent brand and design agency Hulsbosch has unveiled a refreshed packaging design for Kleenex’s range of toilet tissue products, enhancing brand superiority, ...