Kim Kardashian bought back Coty's 20 percent stake in her beauty business SKKN by Kim—which she sold in 2020 for $200 million—with plans to fold it under her SKIMS label.

Kim Kardashian is rebranding her beauty line for the third time. The reality star first got into the beauty business in 2017 when she launched KKW Beauty, which was soon followed by KKW Fragrance. She shuttered those brands in 2022 and relaunched her beauty line as Skkn by Kim later that year.

Beauty company Coty has sold its 20% stake in the SKKN by Kim brand to SKIMS, Kim Kardashian’s shapewear and apparel company. Post-deal, SKIMS is set to consolidate beauty and lifestyle ventures. The financial terms of the transaction have not been disclosed.

With Skkn by Kim now folded into Skims, Kardashian is leveraging her billion-dollar brand’s influence to re-enter the beauty market. Will it work?

SKIMS, the lifestyle company co-founded by Kim Kardashian and Jens Grede, has acquired SKKN by Kim from Kim Kardashian and COTY, bringing her beauty NIL rights and ventures under the SKIMS brand. This bold move marks a pivotal expansion for SKIMS,

Kim Kardashain is set to make waves in the beauty industry once again, revealing that she is rebranding her iconic beauty line, SKKN by KIM.The reality TV star, who took a break from her brand

Coty acquired 20 percent of KKW Beauty, for $200 million in 2021. Now that stake will belong to Skims, while Kardashian’s 80 percent stake will also be transferred to Skims. Coty plans to use the proceeds to progress deleveraging strategy and invest in wider brand portfolio innovations

Coty, Inc. (COTY) has sold its stake in Kim Kardashian’s beauty business, SKKN. This is the latest in a series of divestitures to improve its cash position, and retail investors are backing the move.

Coty Inc. COTY has announced the sale of its 20% stake in SKKN by Kim to SKIMS, marking the end of its partnership with Kim Kardashian’s beauty brand. With this transaction, SKIMS will integrate the beauty and lifestyle ventures under a unified brand.

Coty Inc. (NYSE:COTY) has sold its 20% stake  in the beauty business, SKKN by Kim Kardashian brand to Kardashian's clothing company SKIMS, ending its partnership with Kim Kardashian. Financial details of the deal were not disclosed.