Are Sephora kids birthday parties really a thing now?

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

The trend sweeping social media shows kids as young as 8 years old doing complex, multi-step morning and nighttime skincare routines and applying full faces of makeup. "It's stressful because she ...

Kids tend to imitate their elders and become like them. If you see your little girl applying your makeup, then a makeup set is the best option you can provide her with. Makeup set ensures to keep ...

Amazon has cut the price of a very popular children's play make up set from £39.99 to £19.99 and parents they their kids 'absolutely love it'. The Kids Makeup Set is ideal for children aged four ...