Keratin is one of the most popular hair treatments in India. It is a natural protein found in our hair, skin, and nails that ...

Dermatologists share the best keratin products for damaged, frizzy hair. Plus, the experts talk about whether keratin can ...

Meanwhile, Kara Jillian Brown—who has tight, 4B-4C coils—opted for a keratin treatment with formaldehyde (more on this ingredient later). For further insight into this popular hair treatment ...

Why? Because keratin treatments are great at amping up shine, smoothing the hair cuticle and generally giving you salon-worthy manageability, for months on end. Need to know more? We’ve got all ...

dandruff and hair straightening treatments. Your hair won't set after the keratin treatment, if you are prone to sweating. Here's what you should do. Cysteine is the latest hair straightening ...

There are many different ways to straighten your hair, both temporarily and permanently. Learn about each method and what ...

especially with the popularity of salon treatments such as the Brazilian blowout. But what about gentler, at-home keratin hair products? You don’t have to be a haircare whizz to have heard of ...

Nowadays, if such a makeover were to be replicated, we’d put good money on the hair stylists involved using a keratin treatment. Why? Keratin is renowned for its ability to reduce frizz and tame ...

ANSWR is a viral hair brand built on making salon-level beauty solutions simple, affordable, and accessible from home. Georgiana Grudinschi, 32, the founder of the ANSWR At-Home Keratin Treatment ...