Since its introduction in 1964, Kellogg’s Pop-Tarts have delighted children and adults of all ages. These sweet, toaster-friendly pastries are beloved for a reason—especially if you have no ...

when Pop-Tarts creator the late Bill Post was hired by Kellogg's, the product was originally called "Fruit Scones."The name ...

In food industry terms, they were “intermediate moisture foods,” a category that would grow to include granola bars ... and ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...

“People pay money for Benny the Bull to show up at their wedding or their bar mitzvah or the company ... led to a deal to make six Kellogg’s Pop-Tarts mascots. Because they are, well, Pop ...