Kellogg's Krave's launch engaged with its target audience through a Facebook treasure hunt game that took players out to retailers and events to find hidden chocolate. For FMCG marketers hoping to ...
Kellogg’s New Frosted Donut Holes Cereals Joining Frosted Flakes on store shelves in their new donut hole-inspired form are two other beloved cereals: Apple Jacks and Krave. When Frosted Flakes ...