Just walk into any mall, and you'll probably spot a number of K-beauty stores. Early in the year, we tried out a few skincare products from Korean brands. Now, we put the cosmetics to the test.
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K-Beauty Must-Haves for Your Spring Makeup RoutineInstead, try makeup products from Korean beauty brands. Over the past few years, K-beauty’s assortment of makeup products have taken the internet by storm. From white cast-free sunscreen to ...
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Marie Claire on MSNMichelle Monaghan Feels the Sexiest After an Underrated K-Beauty Ritual and $128 Body MoisturizerHere, get a glimpse into the products, habits, and mantras that help powerhouse women slip into the sexiest version of ...
Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a resurgence.
Western cosmetics giants have dominated the beauty industry for a long time, but South Korean brands are increasingly setting new standards of beauty, driven by the worldwide popularity of K-pop.
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