Juul sparked a vaping craze when it launched, making it one of the most valuable startups in 2018. Five years later, its value went up in smoke. WSJ took a look at Juul’s collapse in 2023.
Juul launched in 2015, and within two years on the market, its popularity skyrocketed. Cofounders Adam Bowen and James Monsees were hoping to create a satisfying alternative to cigarettes for ...
Payouts have begun stemming from a 2022 settlement involving e-cigarette company Juul and tobacco firm Altria, with users on ...