Introduced in 1959 to promote Colombian-grown coffee beans, Juan Valdez became one of marketing's longest-running fictitious characters. Created by the Doyle Dane Bernbach (DDB) advertising agency at ...
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Juan Valdez Cafe opens first store in Dominican RepublicJuan Valdez Cafe, the Colombian coffee chain, has entered the Dominican Republic with the opening of a new store at the Ágora Mall in Santo Domingo. This move is part of a strategic partnership ...
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