Introduced in 1959 to promote Colombian-grown coffee beans, Juan Valdez became one of marketing's longest-running fictitious characters. Created by the Doyle Dane Bernbach (DDB) advertising agency at ...
The Coffee Bean & Tea Leaf, Peet's Coffee, Inc., Soho Coffee Co., The Kraft Heinz Company, Ediya Co. Ltd., Juan Valdez, and Tim Hortons Industry Developments and Key Trends Rise of Specialty ...