The president and public face of a well-known New England company is stepping aside. Jordan's Furniture announced Thursday that Eliot Tatelman "is retiring from daily operations after decades as the face of the brand."

Eliot Tatelman will step down as president of Jordan's Furniture after decades starring in commercials and promotions for the iconic New England company.

Eliot’s sons, Josh and Michael, will assume regular duties managing the day-to-day operations of the eight stores throughout New England.