Jif’s velvety texture had our Test Kitchen ... makes this brand ideal for baking. Recipes like Peanut Butter Cream Pie and Chocolate Scotcheroos will benefit from this decadent texture.
After decades of growth, America's favorite peanut butter hit tough times. Undermined by private label and outspent by rivals, sales slipped into decline. At the same time, Jif was losing pre-family ...