Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

These cute kawaii fruit coloring pages are sure to add a delicious serving of cuteness to your day. Print them for coloring ...

The Sanrio designer behind My Melody and Kuromi reveals that the latter's iconic pink hood played a key role in her ranking ...

In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.

In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

Sanrio, the leading Japanese kawaii brand, launched its Valentine's Day 2025 collection for fans of Hello Kitty, Kuromi and ...

Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics ...

Richard Magarey, better known as Ladybeard, is a cross-dressing pro wrestler and a heavy metal singer from Adelaide who’s made it big in Japan. Ladybeard is a Japan-based Australian wrestler ...