The Los Angeles Dodgers gave Shohei Ohtani an unprecedented $700 million contract hoping to drive interest — and the dollars ...
Topps, Populous and New Balance are all examples of baseball-connected brands that are tailoring their businesses to succeed ...
Shohei Ohtani is arguably the most popular athlete on the planet, and that superstardom has helped rapidly accelerate MLB's ...
The Los Angeles Dodgers have spent decades building a brand in Japan. It has paid off in a big way, as the likes of Shohei ...
It is hard to find a block in the heart of Tokyo that does not feature a banner or advertisement featuring Dodgers superstar ...
Blake Snell's shopping experience in Tokyo highlights Shohei Ohtani's enormous influence as an advertising icon. Ohtani’s ...
The jammed sellout at the Tokyo Dome as the Dodgers and Cubs opened their regular season had a different vibe than the usual ...
Fanatics recorded $40 million in sales of fan gear and trading cards for Major League Baseball's Tokyo Series, setting a new ...
Fanatics announced Thursday that the two-game Tokyo Series generated $40 million of fan gear and trading cards sales.
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There was the crack of Shohei Ohtani's bat, the roars from the Tokyo Dome crowd and the beeps from the credit card machines ...
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