A new TikTok video — which has more than 16.4 million views, according to People — showcases the latest luxury craze: A $19 ...

A $19 strawberry, sold exclusively at Erewhon, has generated some unique reactions online. Here's what people are saying ...

Agriculture Secretary Francisco Tiu Laurel Jr. met with Japanese officials in Tokyo where he raised the Philippines’ concerns ...

I tried the viral $19 Erewhon strawberry from Elly Amai. Here's what it tastes like, how it compares to other luxury ...

The high-end California grocery chain caused an uproar online over a strawberry sold individually in clear plastic containers ...

Everyone involved — Erewhon, Elly Amai and Antoci — pointed out that the special strawberries are a result of Japanese luxury fruit culture. And this isn’t even the most expensive fruit one can buy: ...

SAPPORO, Japan -- A beloved fruit parlor from Kinokawa, Wakayama prefecture in western Japan, has made its way to a popular resort town of Noboribetsu in Hokkaido. Hopes are high that the store's ...

The price of imported orange juice used in their products saw a drastic surge due to an ongoing poor harvest of the fruit in Brazil, the main exporter to Japan. The recent currency fluctuation is ...

Although it’s tempting to eye-roll at Erewhon’s merchandising, there’s a long-standing luxury fruit tradition in Japan, Korea and other parts of Asia, where perfectly shaped Yubari melons ...

By 1910, the Hood River Valley had Oregon’s largest population of Japanese Americans outside of Portland and, by 1940, were also producing 25% of Hood River’s fruit. But everything changed on ...

Everyone involved — Erewhon, Elly Amai and Antoci — pointed out that the special strawberries are a result of Japanese luxury fruit culture. And this isn’t even the most expensive fruit one ...