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Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old." Harvard Business School Supplement 514-085, January 2014.

Both J.C. Penney and Lands’ End have taken dramatic steps to reinvent their brands for a new era of retail. The similarities end there. Retailers are no strangers to the brand revitalization ...

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Catalyst Brands, the operating company for a slew of retailers including J.C. Penney, Aéropostale, Brooks Brothers, Eddie Bauer, Nautica and Lucky Brand, has laid off 5% of its corporate ...

J.C. Penney's new holiday ad campaign is aimed at cash-strapped consumers looking for high-end gifts, but at lower prices. (Nov. 12) Intel Made a Mistake Decades Ago. Now Its New CEO Has to Fix It.

An ambitious project is coming together for the former J.C. Penney Headquarters in Plano, according to Capital Commercial Investments. The Austin-based developer acquired the massive corporate ...

J.C. Penney has officially reopened at the Eastwood Mall. It will be open from 12 p.m. to 7 p.m. Monday through Saturday, and 11 a.m. to 6 p.m. on Sunday. The reopening comes as J.C. Penney deals ...