I have good news for people who explore a career in brand management: Good brand managers will continue to be a hot commodity. Last year, Procter & Gamble, the company that defined the term "brand ...

In this article, we'll look at some of the most successful brand design collaboration projects and what made them work. Collaborating on brand design can bring many benefits, such as improving the ...

I prefer to keep it straightforward and concentrate on the basics. You will never build a successful brand on an identity crisis. Companies that are constantly reinventing themselves don’t have ...

The product contributes to the company's brand equity. A successful brand adds enormous value to a company, giving it a competitive edge over others in the same industry. As such, many companies ...

They recognise the link between successful businesses and strong branding, and aspire to build a brand that creates similar success for themselves. And they understand that branding is not just a logo ...

Opinions expressed by Forbes Contributors are their own. William Arruda covers personal branding, leadership, and careers. What would you think if you walked into a Starbucks and the barista got ...

The Saucony Hurricane 24s are comfortable, lightweight, and stable trail running shoes, according to one travel writer and ...

So, for me -experience makes a huge difference in making you a great brand manager! I don't believe someone with a degree can become a good brand manager, but someone who has experience in brands can!

In other words, active brand positioning can affect the decisions of more than two-thirds of consumers. And the more successful a brand is in positioning itself with buyers, the more readily it will ...

New running shoe brand Mount to Coast has an unconventional mission: to develop better ultramarathon road shoes. As a ...

We’ve collected Jimmy Carter’s most famous quotes — as well as some of his most inspiring lesser-known quotes To help you delight in the splendor of October, we’ve curated a selection of positive and ...

It has since become the most challenged book in the United States. We launched the '100 Days of Good News' project as a bit of a palate cleanser to give our brains a break from the heaviness of bad ...