I also know a great color-safe shampoo doesn’t have ... As a beauty writer, I have a rotating cast of shampoos — but for the past three years, Olaplex No. 4 has been a constant on my shelf.

Why is the Olaplex ingredient butylphenyl methylpropional linked to infertility? Butylphenyl methylpropional or lilial has been linked to infertility because the European Commission concluded that in ...

There’s the hydrating shampoo for when I’ve gone too heavy with the heat, and the color-safe shampoo I use to ... once salon-exclusive brands like Olaplex are now readily available online ...

"And hair fall from shampoo or oil or products ... that Olapex products are safe and effective, as millions of our customers can happily attest." Some Olaplex users say they experienced rapid ...

Olaplex's dry shampoo just launched, and we're thinking we might never wash our hair again. Whether you love ponytail hairstyles, messy buns, or sport a bob hairstyle, a good dose of dry shampoo can ...

Famed for its innovative bond-building technology, many credit the Olaplex range with restoring strength and shine to porous lengths left dry and brittle from colouring. The new launch in question? A ...