My cats have been eating Friskies since they were a month old. Suddenly, after 12 years, one by one, they have been vomiting all of their food for days on end. It was after a $800 vet visit ...

to build awareness and prove that Friskies is a family brand suitable for all house pets. It was crucial to increase market share in the dog-food category and stabilize market share in the cat-food ...