Now—thanks to Amazon and other international retailers—big shopping boosts ... Here are some common pitfalls of global marketing and practical strategies to overcome ...

You've taken the step and expanded internationally, but for some reason your marketing isn't making the impact you thought it would. Reaching international markets has become easier than ever because ...

Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as ...

students in an online international marketing management degree program will learn how to develop and execute marketing strategies while adapting to rapidly changing technologies. Management and ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

Orlando's tourism industry faces new challenges as international tensions rise, forcing a strategic shift in how the city ...