In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

This study focuses on the organizational structures of a number of advertising agencies that have undertaken the move toward integrated communications ... we were able to support key marketing ...

The main ideas and applications of market research techniques. ST327.1 Topics covered are introduction to market research, defining the market research problem, research design, internal secondary ...

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We find that goods market integration is increasing over time and is inversely related to distance, exchange rate variability, and tariff barriers. In addition, the impact of an institutional ...