The company is considering the addition of cameras to its standard Series smartwatches and Ultra models by 2027, according to Gurman, an Apple commentator with a reliable track record. The report comes as smartphone makers like Apple, Google and Samsung place a growing emphasis on AI features in their latest devices.

Bloomberg's Mark Gurman predicts the eventual plan for the cameras is to enable Visual Intelligence-style features, which allow users to leverage AI to get more information about their environment.

As reported by Bloomberg, translation and other tools are enabled by letting AI “see.” Meanwhile, Apple has made promises about AI that don’t pan out.