Beloved St. Louis pizza chain Imo’s Pizza, probably the cheese’s biggest commercial champion, describes Provel on its website as a “cheesy ingredient,” a rhetorical tap dance possibly ...

ST. LOUIS — During an interview with St. Louis native and actor Sterling K. Brown, Jimmy Kimmel shared his deep distaste for ...

The Imo's house salad is an uncomplicated affair of crunchy iceberg lettuce topped with shredded Provel cheese. Imo's dressing is a somewhat slimy concoction that's sweet with a trace of acidity.