When you buy through our links, Business Insider may earn an affiliate commission. Learn more Il Makiage campaign videos have filled my feed for years. However, I've often been skeptical of the ...

If anything, it genuinely has that “your-skin-but-better” effect. It wouldn’t exactly be an Il Makiage foundation review without discussing the virtual PowerMatch shade-matching quiz ...

While getting the exact texture and finish that suits you is always important, looking for a product that suits your skintone can take up the most time. This is where US brand, IL MAKIAGE comes in.