Brand ambassador Shaquille O’Neal embraces a new role as the leader of “The Comeback Cavalry” in a campaign aimed at everyday athletes.

The pain relief company has announced a partnership with Notre Dame. As part of the partnership, Icy Hot products will be around locker rooms and training facilities and accessible to student ...

"Icy Hot has been a key part of my routine ... a brand that truly understands the demands of athletes and provides products that make a real difference." This partnership builds upon Icy Hot's ...