Good news for late-night compulsive online shoppers in this region: Ikea has launched its e-commerce channel in Singapore, and Malaysia is next. The Swedish furniture giant is officially ready for ...
IKEA has always taken a cheeky spin with its campaigns. For Chinese New Year in Singapore last year, the brand took on then prime minister Lee Hsien Loong's call for your Singaporeans to boost ...
“The fact that it was used as … a hook for Ikea was just genius. It felt instantly relatable to a global brand.” Many global brands had begun setting up shop in Singapore in the 1990 ...