Huda Beauty has reformulated its cult #FauxFilter Liquid Foundation. Now, customers can buy Huda Beauty’s #FauxFilter Luminous Matte Liquid Foundation – but what makes it different?

The Ube colour collection by Huda Beauty is inspired by the bright purple root vegetable that is popular in the Philippines - ...

Huda Beauty is a go-to for long-lasting ... it doesn't feel drying at all despite being a matte formula. Freelance beauty editor and Marie Claire contributor Mica Ricketts loves a good lipstick ...

Alongside vibrant colour pay-off, it dries into a comfortable velvet-matte finish. Dreamy. Huda Beauty took its popular liquid lipstick and made it even better by creating an ultra-thin formula.