A journey lasting more than a day concludes in Atlanta, only to mark the start of another, a 10-day adventure. This trip is a ...

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.

As its name suggests, World of Coca-Cola is a museum dedicated entirely to the famous soda. Visits to the two-level facility begin with exhibits on the drink's history, its role in pop culture and ...

Coke is stepping into the prebiotic soda market with a new "fruit-forward line of beverages": Simply Pop. The new products, an extension of Coke's "Simply" line, do not have any added sugar and ...

When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...