A new study shows those reflective jackets might help humans see you at night, but confuddle a car's active safety tech.

And it’s shared by plenty of animals. Animals like deer. But deer don’t generally wear high-vis clothing, which is why one particular deer has caught the attention of McBride residents.

The safety body tested crash avoidance systems in three cars and found that they struggled to stop for pedestrians wearing clothes with reflective high-visibility tape. Previous IIHS research has ...

High-visibility vests tend to be standard equipment for highway construction workers and other people who work around roadways for a reason — they help drivers spot (and avoid hitting ...

Hi-vis vested deer spotted in Hillsdale County. (Still from video: Melissa Gow) Hi-vis vested deer spotted in Hillsdale County. (Still from video: Melissa Gow) “There is literally a deer with an ...